BEARBRICKS: THE DESIGNER TOY CRAZE TAKING OVER THE U.S.

Bearbricks: The Designer Toy Craze Taking Over the U.S.

Bearbricks: The Designer Toy Craze Taking Over the U.S.

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In the world of streetwear, pop culture, and modern art, Bearbricks have become a serious collector's item. These bear-shaped designer figures, made by Japan’s Medicom Toy, have gone far beyond the toy aisle. In the United States, Bearbrick toys are now considered must-haves for fashion lovers, art collectors, and trendsetters.

From stylish home decor to high-value collectibles, Bearbricks are dominating the scene. This guide will break down what makes them so unique, highlight popular versions like KAWS Bearbrick, BAPE Bearbrick, and Bateman Bearbrick, and answer common questions like where to buy Bearbricks and how to legit check them.

What Are Bearbricks?

Bearbricks (stylized as BE@RBRICK) are collectible plastic figures with a simple bear shape. Though they may look like toys, these figures are treated like pieces of modern art. Each Bearbrick is released in limited quantities and often features artwork from famous artists, fashion brands, or pop culture franchises.

They come in various sizes and styles and are loved for their clean design, collectible value, and frequent high-profile collaborations.

Bearbricks Verity: Sizes and Themes

One of the most exciting parts of collecting is the wide Bearbricks verity available. Bearbricks come in several sizes:

  • 100% – 7 cm (about 2.75 inches)

  • 400% – 28 cm (about 11 inches)

  • 1000% – 70 cm (about 27.5 inches)

Each size offers a different experience, with 1000% Bearbricks being the most popular for display. There are themed series too, including Artist, Horror, Sci-Fi, Flag, and more. Limited releases and hidden “chase” editions drive demand and increase collector value.

Fan-Favorite Styles: KAWS, BAPE & Bateman Bearbrick

  • KAWS Bearbrick: Designed by legendary artist KAWS, these figures are known for their signature X-ed out eyes and bold, recognizable art. They often sell out instantly and become valuable collector’s pieces.

  • BAPE Bearbrick: A collaboration between Medicom and streetwear icon A Bathing Ape (BAPE), these Bearbricks feature BAPE’s iconic camo and branding. They're especially popular among sneaker collectors and fashion enthusiasts.

  • Bateman Bearbrick: Based on Patrick Bateman from American Psycho, this unique Bearbrick combines pop culture and dark humor. It appeals to fans of cult cinema and edgy art styles.

Why Bearbricks Are So Popular in the U.S.

Bearbricks have found a huge audience in the U.S., especially among people who follow street fashion, pop culture, and interior design. From celebrity homes to fashion shoots, Bearbrick toys are often seen as stylish statement pieces.

Collectors love them for their limited runs, exclusive drops, and resale potential. With many designs doubling or tripling in value, Bearbricks are more than just collectibles—they’re investments and lifestyle accessories.

Bearbricks: Where to Buy in the U.S.

Wondering Bearbricks where to buy? Here are the best places to find them:

  • StockX, GOAT, Grailed – Great for verified resale

  • Hypebeast Store, Urban Outfitters, NTWRK – Drops and exclusive collabs

  • Medicom Toy’s Official Site – For direct releases (usually shipped from Japan)

  • Select boutique retailers – Some specialty toy shops and streetwear stores in the U.S. stock Bearbricks

Make sure to only buy from trusted sources to avoid fakes.

How to Legit Check Bearbricks

With fake Bearbricks flooding the market, it’s important to know how to legit check Bearbricks brand before you buy:

  • Check for Medicom Toy logos on the back or soles of the feet

  • Inspect the packaging – real Bearbricks have high-quality boxes or foil wraps with sharp printing

  • Review the details – genuine Bearbricks have solid construction, clear paint lines, and smooth joints

  • Compare with known real versions on collector forums or communities like Reddit

  • Buy from sellers with good reputations and return policies

FAQs About Bearbricks

Q: Are Bearbricks toys or art pieces?
A: Bearbricks are considered collectible art figures, not typical children’s toys. They’re meant for ages 15 and up.

Q: Do Bearbricks increase in value?
A: Yes, especially limited editions like KAWS Bearbrick and BAPE Bearbrick. Some sell for thousands on resale platforms.

Q: Which Bearbrick size is most popular?
A: The 1000% size is most popular for collectors and home decor due to its size and visual impact.

Q: How often are new Bearbricks released?
A: Medicom Toy typically releases new Bearbrick series twice a year, along with exclusive collabs throughout the year.

Final Thoughts

Whether you’re starting your collection or adding a rare piece to your shelf, Bearbricks are a fun and stylish way to connect with art, fashion, and culture. From the streetwear-inspired BAPE Bearbrick to the artistic KAWS Bearbrick and the bold Bateman Bearbrick, there’s a design for every taste.

If you're in the U.S. and looking to join the Bearbrick movement, now’s the perfect time. Just remember to shop smart, check authenticity, and enjoy the journey of collecting one of today’s most iconic designer toys.

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